Client:
Client:
Client:
Amardeep Design
Amardeep Design
Amardeep Design
Year:
Year:
Year:
2021
2021
2021
INDUSTRY:
INDUSTRY:
INDUSTRY:
Furniture & Manufacturing
Furniture & Manufacturing
Furniture & Manufacturing
Role:
Role:
Role:
Design System, Content Creation, Social Media, Marketing Collateral, Photography, Creative Direction
Design System, Content Creation, Social Media, Marketing Collateral, Photography, Creative Direction
Design System, Content Creation, Social Media, Marketing Collateral, Photography, Creative Direction
Amardeep Design is a long-standing furniture manufacturing company in India, known for its commitment to craftsmanship and innovation. Following a rebrand aimed at modernizing the company’s visual presence, they needed to implement the updated identity consistently across all touchpoints. We extended the new visual language across digital and print collateral through the development of social media content, marketing materials, and art direction for photography. The goal was to contextualize the rebrand in a way that aligned with Amardeep’s shift toward a more contemporary, design-led positioning while retaining the brand’s legacy.
Amardeep Design is a long-standing furniture manufacturing company in India, known for its commitment to craftsmanship and innovation. Following a rebrand aimed at modernizing the company’s visual presence, they needed to implement the updated identity consistently across all touchpoints. We extended the new visual language across digital and print collateral through the development of social media content, marketing materials, and art direction for photography. The goal was to contextualize the rebrand in a way that aligned with Amardeep’s shift toward a more contemporary, design-led positioning while retaining the brand’s legacy.
Amardeep Design is a long-standing furniture manufacturing company in India, known for its commitment to craftsmanship and innovation. Following a rebrand aimed at modernizing the company’s visual presence, they needed to implement the updated identity consistently across all touchpoints. We extended the new visual language across digital and print collateral through the development of social media content, marketing materials, and art direction for photography. The goal was to contextualize the rebrand in a way that aligned with Amardeep’s shift toward a more contemporary, design-led positioning while retaining the brand’s legacy.
