Shizuka is a heritage hair and beauty salon based in Mumbai, with over 20 years of experience in delivering premium, personalized care to a loyal, high-end clientele. With a strong reputation built on expertise and long-standing relationships, the brand needed a visual identity that matched its evolving ambition to feel elevated, serene, and distinctly memorable in a saturated beauty market. The client approached us to completely reimagine their brand identity system. The goal was to modernize the salon’s look while retaining its traditional roots, and to build a cohesive visual system that could translate seamlessly across signage, interiors, social media and digital platforms.