HUE by SLA is a creative art studio offering hands-on workshops, DIY kits, and private event experiences focused on fun, self-expression, and color. They approached us to design a logo that captured their playful, approachable personality and reflected their roots in fluid painting. While the initial scope was limited to logo design, we saw an opportunity to explore how the identity could expand into a full brand system. This case study includes both the logo created for the client and a creative director’s cut of our vision of how the HUE brand could grow into a vibrant, expressive identity beyond the brief.