Panache Artistry is a London-based luxury home decor brand that began with ceramic vases that later expanded into an array of home decor goods such as furniture, lighting, and tableware. They required a strategic foundation and a cohesive visual system to position themselves within the high-end interiors market. We developed their complete brand strategy, from messaging to tone of voice, followed by a modular visual identity system designed to scale with their product offering. We also led the creative direction for their first collection shoot, establishing a refined and consistent visual language for future campaigns.