Satou is a female-led bakery in Mumbai, known for its transparent, traceable & clean ingredients. They approached us to redirect and refresh their brand by bring more personality into how they visually communicate to their growing audience We offered a brand refresh, where we recontextualized their existing logo through a new visual direction by introducing a bold color palette and playful graphics, and styled photography that better reflected the brand's energy. To translate this into a campaign, we created a narrative rooted in indulgence and togetherness by sharing sweets, laughing, and enjoying the comfort of good food and good company. The shoot brought a relatable, inviting touch to their content, and was extended across their social media to help connect with their audience in a fresh yet memorable way.